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Writer's pictureMiriam Meza

Elevate Your Brand with an Authentic Professional Photoshoot

As a solopreneur, I get it—the return on investment is everything. When you put your time, energy, and money into something, it has to count. That’s why I approach every photoshoot with the mindset of making sure my clients feel their investment was worth it. This is especially true when I worked with Erica from "Art Therapist at Home" in her professional photoshoot

Erica, an art therapist and licensed mental health therapist, had a clear vision for her brand—she wanted bright, fun, and polished photos to update her website. Her work is incredibly impactful; she helps people living with dementia feel happier, more connected, and hopeful through art therapy. When she reached out to me, I knew that capturing her authentic self essence was going to be key to elevating her brand.


We kicked off the process by creating a Pinterest board together—a crucial step to ensure we were both crystal clear on the vibe she wanted to project. This was more than just a collection of pretty images; it was a way to get inside Erica’s world, to see through her eyes what “bright, fun, and polished” meant for her.


When the day of the shoot arrived, we had an absolute blast. We captured Erica in her element—painting, playing with colors, and fully embodying the joy she brings to her clients. Each shot was a celebration of her unique approach to therapy, showcasing the warmth and creativity that define her work.


Seeing Erica’s excitement during the shoot and the final images was priceless, I’m just as eager as she is to see her updated website featuring these photos. They’re not just images; they’re a reflection of her passion and dedication to her clients, something that will undoubtedly resonate with anyone who visits her site. Take a look at her gallery!

Art Therapist for Alzheimer Patients









Personal Branding Photoshoot for Art Therapist

Personal Branding session




hair and makeup ideas for personal branding

 

Miriam Meza is a Boston North Shore -based photographer with over 10 years of experience specializing in headshots and branding photography. With a background in hairstyling and makeup artistry, Miriam combines her skills to help clients feel confident and look their best in front of the camera. She is passionate about helping small business owners and solopreneurs elevate their professional image through personalized photography services.

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