Define Your Personal Brand: It’s More Than a Headshot
Over the years, my photography work has naturally evolved toward working with women who are building something of their own.
Many of my clients first come to me because they need an updated professional headshot. But as we talk about what they are doing now, I often realize they need more than a square, shoulders up photo.
They have become speakers, consultants, business owners, authors, coaches, or leaders in their industries. They are updating their websites, preparing for speaking engagements, creating new marketing materials, and becoming more visible online.
That is where personal branding photography can make such a difference. Instead of having just one image to represent you, we can create a collection of photographs that shows who you are, what you do, and the personality behind your business.
A headshot is important. It gives people a picture of who you are. But there is so much more to you than your face.
Your business has a personality, and that personality is part of your personal brand.
Maybe you are warm and approachable. Maybe you are thoughtful and calm. Maybe you are creative, energetic, sophisticated, or even a little artsy.
Your images can reflect that.
For one woman, that might mean beautiful portraits in a minimalist studio setting. For another, it might mean photographing her in her office, working with a client, surrounded by the things that are part of her everyday business. And sometimes it is a combination of all of it.
That is what I love about personal branding photography. There is no one formula. Every woman has a different story, a different business, and a different way of showing up in the world.
Personal branding photography goes beyond the professional headshot. It gives you a collection of images you can actually use throughout your website, LinkedIn profile, marketing materials, social media, speaking engagements, and other places where you are showing up professionally.
If you have been thinking about updating your headshot for LinkedIn or your website, refreshing your marketing materials, or finally creating images that feel more like the woman and business you have become, I would love to talk.
Miriam Meza is a Boston North Shore -based photographer with over 10 years of experience specializing in headshots and branding photography. With a background in hairstyling and makeup artistry, Miriam combines her skills to help clients feel confident and look their best in front of the camera. She is passionate about helping small business owners and solopreneurs elevate their professional image through personalized photography services.
