Just a few weeks ago, I was chatting with some fellow female entrepreneurs after an event when one of them asked, "But Miriam, what is a headshot?" It got me thinking about how many people might have the same question. If you are wondering what's the difference, please keep reading.
So, let's break it down.
PROFESSIONAL HEADSHOTS: are typically close-up portraits that focus primarily on your face. They're ideal for professional profiles, LinkedIn, or corporate websites. Think of them as your digital handshake. Headshots are important to establish professionalism but they don't necessary represent your brand or your story.
PERSONAL BRANDING goes beyond the face. It's about telling your story visually. These sessions often include a variety of shots, from full-body portraits to lifestyle images. They're perfect for building a strong online presence, attracting clients, and showcasing your personality. Fact: You may be turning people off with a lack of visual content. 80% of people are only skimming to your website, not really reading.
So, which one do you need?
If you're looking for a professional image for your LinkedIn profile or corporate website, a headshot is likely sufficient.
But if you want to create a more comprehensive online brand, showcase your personality, let your potential clients the more authentic side of you, personal branding photography is the way to go.
Style:
Headshots:Â Typically more formal and traditional. At Miriam Meza Photography,
 I offer both professional headshot and personal branding photo sessions. Headshot sessions include professional hair and makeup, ensuring you look and feel your best. With a quick turnaround time, you'll have stunning headshots ready for your professional use in no time.
Personal Branding: Can be more casual, creative, and expressive. Personal Branding sessions are designed to capture your unique personality and create a visual identity that resonates with your audience. From candid moments to powerful poses, we'll help you explore different styles. Ultimately, the best choice depends on your specific goals and needs. Consider your target audience, the platforms you use, and the message you want to convey.
Ready to take the next step? Let's discuss your goals and determine which type of photography is right for you. Send me a note info@miriammeza.com
Miriam Meza is a Boston North Shore -based photographer with over 10 years of experience specializing in headshots and branding photography. With a background in hairstyling and makeup artistry, Miriam combines her skills to help clients feel confident and look their best in front of the camera. She is passionate about helping small business owners and solopreneurs elevate their professional image through personalized photography services.
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