Top 5 Style Tips For Preparing For a Branding Photoshoot.

Friends, I am beyond thrilled to share some wisdom from an absolute powerhouse in the style world! If you've been following my work, you know how passionate I am about helping my clients present their best selves. A huge part of that, especially for entrepreneurs and leaders, is a professional branding photoshoot. And let me tell you, when it comes to looking phenomenal and owning your unique style, no one does it better than my incredible friend, Tammy Hickey.

Tammy is the visionary behind Rebel Style (and her slogan says it all: Welcome to Rebel Style - where midlife isn’t a crisis, it’s a clarion call. Buckle up.🤘🏻). She's not your average CEO; she fearlessly embraces color, bold fashion, and an undeniable confidence that radiates in every single one of her stunning photos. She’s a true style icon, and as a color analyst expert, she's helped many of my own clients discover their perfect palettes for their branding photoshoots.

Today, Tammy is generously sharing her top-tier advice to ensure your next branding photoshoot is not just successful, but truly revolutionary. Get ready to buckle up and transform your visual presence!

5 Essential Style Tips For Powerhouse Professional Women Preparing For a Branding Photoshoot

By Tammy Hickey, Founder of Rebel Style Your personal brand is your calling card, and a professional branding photoshoot is one of the most powerful ways to showcase it. Whether you're a coach, consultant, entrepreneur, or corporate leader, how you present yourself visually can shape how people perceive your credibility, approachability, authenticity - all of which helps to create brand trust.

Showing up styled and confident doesn't happen by accident. The key to a successful branding photoshoot lies in creating a look and feel that reflects you and your brand in an authentic and aligned way.

Here are five essential style tips for powerhouse professional women to help you feel polished, empowered, and completely on-brand during your branding photoshoot.

1. Dress to Reflect Your Brand Identity Your style, look, and clothing should mirror the overall vibe of your brand. Are you aiming for approachable and creative? Polished and corporate? Bold and innovative? Consider your audience and how you want them to feel when they see your photos. For example:

• A leadership coach may opt for tailored neutrals with clean lines.

• A wellness entrepreneur might choose soft, natural fabrics in calming hues.

• A tech founder may go for modern minimalism with structured pieces and monochrome tones.

Choose colors that bring your natural features to life and ideally align with your brand palette. Also avoid overly busy prints that can distract from your face and the persona you are trying to convey. 2. Tailored Clothing for a Flawless Fit Fit matters—especially on camera. Clothes that are too loose can distort your look, while overly tight pieces can be uncomfortable. You want to choose items that you feel confident and your best self in. Have your outfits tailored if needed. Pay attention to shoulder seams, waistlines, sleeve length, and hemlines. The right fit for your shape signals confidence and poise. A well-fitted blazer, dress, or jumpsuit can be your best friend during a photoshoot.

3. Choose Timeless Over Trendy Your branding photos should have staying power. To avoid looking out of date, stick to classic styles with a modern touch. Simple, elegant silhouettes in solid colors or subtle textures tend to photograph best. Steer clear of bold patterns, trendy details, or visible logos unless they’re a deliberate part of your personal brand. Ask yourself: Will this still look like "me" a year from now? If the answer is yes, you’re on the right track.

4. Layer and Accessorize Strategically Layers add visual interest, flexibility, and texture to your photos. Think blazers, jackets, scarves, or structured cardigans. A simple outfit can transform into multiple looks just by adding or removing a piece. Accessories are a fun way to bring out your personality and authenticity. A pair of elegant earrings or a bold statement necklace can be a great way to bring your persona to life and create a lasting impression. Bring 2–3 outfit options so you and your photographer can mix and match for different moods and settings for your photoshoot.

5. Hair, Makeup, and Details Matters! Professional photos are high-resolution—every detail shows. Investing in hair and makeup can make a huge difference in how polished and put-together you look. Go for a look that’s a step up from your everyday style, but still you. Think clean, natural makeup with defined features and a hairstyle that holds well throughout the photoshoot. Don’t forget details like:

• Manicured nails (neutral or brand-color polish)

• Smooth, well-moisturized skin

• Well-groomed brows

A branding photoshoot is more than just taking pretty pictures; it's a visual investment in your future and an opportunity to bring your brand to life!